Did you Drink Pink during the month of October at Adirondack Winery? If you did, you helped them donate over $10,000 for the American Cancer Society’s Making Strides Against Breast Cancer of the Adirondacks — a record amount for the local winery!
This October, Adirondack Winery announced a goal of $8,500 for its 7th Annual Drink Pink month-long fundraiser. Thanks to unprecedented support from customers, they were able to exceed that amount by raising $10,736.
“Our customers – whether they have been personally touched by breast cancer or not – really rallied behind this cause and because of them we were able to make our biggest donation yet to this incredibly worthy cause,” said president and co-owner of Adirondack Winery, Sasha Pardy, in a statement.
The funds raised by Adirondack Winery will benefit breast cancer services and programs in the local area. “Their outstanding support allows us to offer more rides to treatments, more wigs, more free lodging and more hope to those affected by breast cancer,” said Annemarie Dillion, Senior Manager of Community Development at the American Cancer Society, in a statement.
Adirondack Winery and their customers raised this record-breaking amount through direct donations and proceeds from sales, including:
- $1,300 in direct donations to Adirondack Winery’s Making Strides fundraising team
- $4 from each bottle of Drink Pink Berry Breeze (they sold a record number of 1116 bottles)
- $5 from each Ultimate Wine Tasting for 2
- $10 from each ticket to Uncork & Craft nights at the Lake George Tasting Room
- 25% of the proceeds from pink accessories
- 100% of the proceeds from raffle tickets for 5 baskets, which contained a total of $2,000 in merchandise donated by local stores, restaurants, attractions, and organizations
Adirondack Winery has now raised $38,100 for Making Strides since Drink Pink month was first launched in 2013.