Thinking About a Boat? Explore 9 Great Boat Dealers In & Near Lake George, NY
Lake George is known for its crystal-clear waters, scenic mountain views, and of course — incredible boating. If you’re looking to buy a boat in the region, you’ll find no shortage of reputable dealers offering everything from pontoons to performance wake boats. Shopping local means access to nearby service, expert guidance, and a better fit for boating life in the Adirondacks.
Below are nine trusted boat dealers in and around Lake George, along with tips on when to shop and answers to common questions about buying a boat locally.
Explore the Top Places to Buy a Boat in the Lake George Region
Boats By George – Lake George
Step into one of the largest indoor boat showrooms in the country and explore Boats By George, a key player in the Lake George boating scene. This 30,000-square-foot facility is packed with more than 50 models from premium brands like Cobalt, Chris-Craft, Malibu, Axis, Barletta, and Yamaha.
The team is highly knowledgeable and serves a wide area across the Adirondacks, helping match buyers with everything from performance wake boats to family cruisers.
As one customer shared: “They’re always top notch from the buying process to the service provided. I’ve never experienced a bad encounter when it comes to anything that has to do with my boat. If you want a boat regardless of where you’ll be boating I always recommend people to see Adam.”
Adirondack Marine – Lake George
Watersports enthusiasts will feel right at home at Adirondack Marine. Their inventory focuses on high-performance wake and ski boats like ATX and Tige, and the staff includes boaters with deep experience in wakeboarding and waterskiing.
With new and used boats, financing options, and ongoing service, this dealership delivers the full ownership experience with a personal touch.
As one buyer put it: “The best place to buy a boat in America. When you buy a boat here they treat you like family. And they don't forget who you are.”
Yankee Boating Center – Lake George
Nautique, Godfrey, Monterey, and Blackfin boats fill the floor at Yankee Boating Center, where hands-on customer service has been a priority since the 1960s.
With a showroom in Lake George and a marina in Diamond Point, the business covers both retail and rentals. Their experienced team helps guide buyers through everything from first test drives to long-term ownership.
As one visitor described it: “From the beginning of the process to the end, this company could not have been more friendly and accommodating in helping us find just what we wanted.”
Shoreline Boat Sales & Service – Lake George
Tucked into the heart of Lake George Village, Shoreline Boat Sales & Service offers both new and pre-owned boats with a focus on style and value.
They carry Formula Powerboats and Tahoe Pontoons, and often have high-quality used boats like Sea Ray or Cobalt available. Their service department makes them a flexible, practical choice for buyers who want both inventory and support.
One buyer shared: “First time boat buyer and was pleasantly surprised. We were able to test drive the pre-owned boat of our interest and after purchase it was delivered and launched.”
Chic’s Marina – Bolton Landing
A familiar name on the water, Chic’s Marina combines experience with variety. Located in Bolton Landing, they offer an impressive fleet for both sales and rentals, including Boston Whalers, Princecraft, Palm Beach, and Veranda pontoons, plus Yamaha WaveRunners.
They also provide engine sales and service for Yamaha and Mercury. This is a great place for buyers looking for options and support all in one spot.
One boater shared: “I’ve been going to Chic's Marina for all my boating and jet skiing rentals and never have been disappointed. The staff is incredibly helpful and knowledgeable and the prices are very reasonable for the area.”
F.R. Smith & Sons Marina – Bolton Landing
Set along the shoreline of Bolton Landing, F.R. Smith & Sons Marina has a reputation for great service and a broad lineup of boats, including Sea Ray, Sea Fox, and Crest Pontoons.
They offer a mix of new and used models, along with outboard motors and a reliable rental program. Buyers looking for guidance will appreciate the team’s friendly, straightforward approach.
One boat owner shared: “They went out of their way to get the boat delivered on a tight schedule without any compromises.”
Pilot Knob Marina & Powersports – Pilot Knob
Pilot Knob Marina & Powersports blends boating with powersports, offering everything from Chaparral and Robalo boats to ATVs and snowmobiles. They also carry Harris pontoons and have a solid pre-owned inventory.
With a retail store, parts department, and full-service marina, it’s a year-round destination for outdoor enthusiasts.
Said by someone who bought there: “David was fair and very easy to work with on the transaction. Mark went way beyond my expectations. The boat was serviced and water ready.”
Brant Lake Marina – Brant Lake
As the only marina on Brant Lake, Brant Lake Marina brings local knowledge and full-service convenience. This family-run business is an authorized Wooldridge Boats dealer, known for rugged aluminum models.
Beyond sales, they offer rentals, dock space, Jet Docks, and a well-stocked store for gear and supplies in the Adirondacks.
A boater commented: “We rented a pontoon boat during a stay on Brant Lake. Claudia was very helpful with a same-day request and the boat was perfect—clean, excellent condition.”
Brodie Marine Group - Lake George
Located right in Lake George, Brodie Marine Group is a family-owned and operated business with deep roots in the region, dedicated to elevating everyone's experience on the lake. They are the official dealer for Comitti boats and specialize in luxury boating, offering a new line of boats all the way from Italy.
Their range of Comitti boat lines includes the Venezia, Breva, and Isola models. With several brand new Comitti boats currently in stock and a diverse selection of used boats, Brodie Marine Group offers options for every price range. Brokerage services are available too!
Beyond purchasing a boat, Brodie Marine Group offers convenient boat rentals for those who want to get out on the water just for the day. Through some of their other businesses, like Lake George Boat Charters and Little Harbor Boat Company, they provide various rental options to help visitors and locals enjoy the beautiful waters of Lake George.
One renter stated about their experience: "Rented 2 boats on Lake George, July 1 and July 3, with Captain Will. It was amazing! Boats were perfect and Will knew so much about Lake George."
When to Find the Best Boat Sales in Lake George
Timing your boat purchase can lead to serious savings — especially if you're buying from a local dealer who rotates inventory seasonally. Here are a few key windows to watch:
- Late Summer to Early Fall: Many local dealers discount boats during August and September to make room for next year’s models. You’ll often find clearance pricing on new inventory, especially for boats that haven’t sold during the peak summer season.
- Holiday Season (Late November to December): While it’s not a huge sales period for boating overall, some dealers do run promotions around Black Friday and year-end clearance events. If you're planning ahead for next summer, it's worth checking in for off-season pricing.
- Spring Sales and Boat Shows: March is typically when the Great Upstate Boat Show takes place — a well-attended regional event in Queensbury featuring many Lake George area dealers. Expect early access to the latest models, factory incentives, and bundled service deals.
If you're shopping used, good deals pop up year-round, especially when current owners are looking to upgrade or downsize after the season.
FAQs About Buying Boats in Lake George
What’s the cheapest time of year to buy a boat near Lake George?
August and September are often the best months to buy from local dealers. As the summer winds down, many showrooms in the Lake George area offer end-of-season discounts to move current-year models. You’ll find better pricing and still have time for late-season cruising before winter storage.
Do boat shows in the Lake George area offer real savings?
Yes — especially the Great Upstate Boat Show in Queensbury, just minutes from Lake George. Local dealers bring a range of models and often feature boat show-only incentives, financing deals, and bundled packages. If you're ready to buy in the spring, it’s one of the best opportunities to compare brands and lock in a deal.
Which boats hold their value best around Lake George?
Boats from brands like Cobalt, Sea Ray, and Nautique tend to have strong resale value in the Lake George market. These brands are well-suited for the lake’s recreational style — cruising, wake surfing, or fishing — and are always in demand in local resale listings. Well-maintained boats from these brands often sell quickly in-season.
Find Your Local Boat Dealer
Exploring local dealerships is the best way to get a feel for what’s available and talk to experts who understand boating on Lake George. Many dealers carry both new and used boats, and most offer year-round service, dockage options, and advice on the best model for your lifestyle.
To explore more listings, visit our full Lake George boat dealer directory.
