Sara Mannix: A Crisis Leader Who Unified Tourism, Government & Community During COVID-19
When the pandemic hit in early 2020, it wasn’t just businesses that were disrupted—it was the very fabric of local economies and communities. At the center of the response in upstate New York was Sara Mannix, CEO of Mannix Marketing – SEO and Digital Marketing agency, who stepped into a leadership role that went far beyond business.
In recognition of her exceptional coordination, communication, and compassion during the crisis, Sara was honored with the an award for leadership in the first year of the award. They honored 5 women of distinction that hear and celebrated her as a powerful connector and advocate for local businesses and the tourism industry during one of its most challenging times.
Uniting a Region in Crisis
As the founder of one of the region’s most influential digital agencies, Sara Mannix had a unique ability to bring together leaders from across the hospitality, tourism, and government sectors. During the height of the pandemic, she worked side-by-side with:
- County tourism officials
- Chamber of commerce directors
- Hospitality leaders
- Elected representatives and public health departments
Her goal was clear: create a unified voice to help guide both businesses and the public through uncertainty.
From real-time updates on reopening guidelines to regional safety messaging, Sara’s leadership helped disseminate critical, accurate information at scale through Mannix Marketing’s powerful network of websites, social platforms, and email channels. She wasn’t just part of the conversation—she helped lead it.
Leveraging Mannix Marketing to Amplify the Message
With properties like LakeGeorge.com, Saratoga.com, Albany.com, and others under her wing, Sara mobilized her team to create:
- Dedicated takeout and delivery guides to support restaurants
- Tourism reopening dashboards with up-to-the-minute information
- Collaborative webinars and live Q&A sessions with government leaders and tourism executives
- Social campaigns encouraging residents to support local safely
These resources became go-to tools for businesses and travelers alike, as well as for local governments trying to communicate with thousands of residents and visitors. Sara ensured the message was clear, trustworthy, and timely—and always focused on keeping the region safe and strong.
Early Action, Community Compassion
Even before most companies considered going remote, Sara made the decision to move her entire team home on March 5, 2020. As a result, not a single Mannix Marketing team member contracted COVID-19.
But just days later, she turned her focus outward—creating “Glens Falls Community Helps” and “Saratoga Community Helps” Facebook groups to connect volunteers with neighbors in need. These groups grew rapidly and helped thousands with meals, supplies, and emotional support.
More Than a Business Leader
What set Sara apart was not just what she did—it was how she led:
- With clarity, in a time of confusion
- With collaboration, in a time of isolation
- And with compassion, in a time of fear
Her actions lifted businesses, empowered community leaders, and created a model for how digital marketing, civic engagement, and small business support can come together in a moment of crisis.
Why She Was Honored
The Women of Distinction Award recognized Sara Mannix not just for her business acumen, but for her extraordinary leadership across sectors. In a year where the tourism industry could have fractured, she helped unify it—ensuring business owners, residents, and policymakers could speak with one voice.
Her leadership proved that in times of uncertainty, what matters most is not just leading your team—but stepping up for your community.
Today and Tomorrow
Sara continues to lead Mannix Marketing – SEO and Digital Marketing agency with the same integrity and purpose that guided her through the pandemic. Her agency now supports clients nationwide—many of whom look to her not only for digital expertise, but for inspiration on what leadership truly means.